The success story of MM YEAR achieved new success with its well-known glass container recycling brand. The Spanish non-profit entity responsible for managing glass container recycling managed to exponentially increase blog traffic and brand awareness through its digital channels. The web targeting efforts undertaken not only brought awareness to the entity's glass recycling efforts, but also generated engagement around other actions such as environmental awareness campaigns, hospitality initiatives, eco-design guidelines, or your recycling data for a more sustainable future.
The relationship with began in with partner a corporate blogger on environmental news, offering content marketing, search engine optimization, digital analytics mobile number list and email marketing services. After achieving good results, this entity entrusts us with other projects, such as for their corporate website ; for their civic eco-mobilization project ó ; or work for your website to sell green containers . Disneyland Table of Contents Challenge: Will Become a Leading Environmental News Blog Key to Success: How We Unified Their Content Organic Results and Key Conclusions Challenge: Will Become a Leading Environmental News Blog.
While it worth mentioning the existing coordination within the strategy, the team used various experiments and tests to implement actions aimed at increasing subscriptions and brand engagement. The main goal of the blog is to get more qualified traffic and attract more users from Spain (the region where the main business activity takes place). Publicizing its actions in the glass recycling chain, its social responsibility activities or becoming a benchmark blog for environmental news in Spain are the goals of its marketing team.