In today's marketing, technology plays an important role in marketing. Today, traditional marketing methods based on personal intuition and experience are lagging behind in a fiercely competitive marketplace. In this article, I will introduce the tools that can be useful to you by looking at the features that explain why adtech and martech are becoming the heart of marketing. And let's see if there are any risks to these technologies, and how vpns can be used to industry leads address these issues. Ad tech and martech importance large companies around the world are already developing personalized ad-tech and mar-tech by taking into account the interests and tastes of internet users. And the development of artificial intelligence is expanding its presence in the world of advertising, which has been called the sole domain of man. Ads designed and produced by ai are emerging, and space efficiency and performance optimization are being achieved in advertising media. Consumer-centric marketing focused on segmentation, targeting, differentiation and positioning. However, since these marketing strategies involve a lot of subjectivity or marketing acumen, precise targeting that can take various variables in to industry leads account can be overlooked. For this reason, sophisticated marketing techniques through artificial intelligence can compensate for this. You can achieve your goals faster and easier with data-driven data. Adtech and martech what is it ? Advertising is an essential part of marketing. And now the marketing method using 'martech' combining 'marketing' and 'technology' and 'adtech' combining advertising and technology is creating a new mainstream. So what are ad-tech and mar-tech? Adtech refers to a method that aims to reach consumers through paid channels using customer information obtained after sophisticated data analysis and advertising technology. Focus on reaching potential customers on free or proprietary channels. So shall we look at the martech and adtech examples? A typical example is: [ martech] 1.Crm software _ 2. Email marketing software 3. Social media management software 4. Content marketing platform 5. Numerical analysis tools [ adtech] 1. Digital banner 2. Data management platform 3. Tag management system 4.Ad | exchange, networks and servers 5. Dsp demand side platform ) 6. Supply side platform (ssp) do tech ( martech) advantage “ martech” refers to the industry leads technology used to execute digital marketing strategies. Martech specializes in helping marketers create, execute, measure, and manage marketing campaigns, which can help you: 1. Get an overview of your marketing target. A competitive position in the market can only be achieved through a process of understanding customer needs and wants. However, without martech, collecting and analyzing data can be time consuming. By using the right marketing techniques, you can accelerate understanding of your audience and quickly integrate them into your marketing strategy.