Your Zoom profile picture is your first impression in the world of video conferencing. Optimize it to ensure a professional appearance and build a strong online presence. Choose a clear, high-quality image that reflects your professional identity and avoid blurry or unprofessional photos. It's a good idea to update it as your professional life changes, but in general you shouldn't change it too often. If you're building a personal brand, a picture of your face makes sense. However, companies and brands should use a professional logo.