Although TV primarily exists as an offline channel, call tracking tools make it easy to connect TV leads to your CRM and marketing analytics. You can also use TV campaigns to direct customers to a landing page URL that features a personalized call tracking number, bridging the gap between traditional and digital advertising while streamlining the level advertising customer journey. notoriety to the incoming call. Here's an overview of the benefits of incorporating call tracking into your TV ads and tips on how to approach the process. The Employee Email Database Benefits of Connecting TV Ads to Call Tracking Even with the rise of streaming and other digital video services, TV remains a popular and effective channel for customer engagement. For smaller businesses that cannot take advantage of the high exposure offered by broadcast TV advertising, cable TV ads, as well as on-demand and other viewing experiences, offer more precise targeting with smaller audiences. which leads to better value for your advertising campaign. The benefits of TV ads are even greater when combined with call tracking technology to optimize both your customer engagement and your ability to track campaign performance. Call tracking improves data visibility for offline TV ads by creating a digital log for your lead generation efforts and providing you with insights to help you engage prospects in the future. Custom landing pages and call tracking numbers can also help direct viewers to custom URLs that match your ad's message. Call tracking allows you to create a unique phone number for your TV ad that allows you to collect call details in your CRM or Lead Center. This allows your business to seamlessly record that viewer's interactions along with other interaction details to track the entire customer journey. This allows you to connect that TV ad view to other ad campaign engagements the potential customer may have, such as viewing marketing emails or rediscovering your brand through future Google ads or Google search. Although TV advertising is still considered one of the most effective advertising channels and one of the most reliable channels to achieve your advertising KPIs, some aspects of TV advertising performance remain in the dark. Call tracking helps create a digital footprint for these ads and improve your visibility into campaign performance. Insights gleaned from integrating call tracking with TV ads can improve your TV campaign performance and can also generate insights that benefit other campaigns your business can leverage. How to Integrate Call Tracking with a TV Ad Campaign Integrating call tracking with a TV ad campaign is simple, especially when working with a call tracking partner who has handled these integrations in the past. If you've ever integrated offline campaigns into your call tracking software, you'll find the process is similar for TV. Here are the basic steps involved in this process:Create an offline tracking number. An offline tracking number is used for segm