The real estate market is open, what is the most important thing to sell a house? Lot! right? Good transportation, school district Qatar Phone Number List housing, commercial area, fast appreciation. Then if the worst part of a real estate is the location, how to sell it? This is actually a very common and common problem. Just like the vast majority of products, how can they be all good, what consumers demand, what your advertisement says is there, Qatar Phone Number List and you say that it is the best product of the same kind, no matter what. Fool you, consumers are not stupid, short-term is OK, long-term play is dead. Obviously not, consumers do not buy it, but they still have to persuade, this road will not work! Sales can't do that, and marketing can't do it Qatar Phone Number List. It's better to go the other way, follow the consumer's path, borrow the facts that exist in people's minds, and ignite the fire of desire in their hearts. A product has defects, but each product also has its own advantages, and they all correspond to certain needs of consumers.
To do marketing is to dig out the desires of consumers and connect them with the core interests of their products. Although people's Qatar Phone Number List material needs are limited, their spiritual and emotional desires are unlimited. Starting from desire, then to demand, and then launching the entry point of product marketing may be Qatar Phone Number List the way to break the situation. And these desires are often hidden in the gap between the actual state of consumers and the most urgent ideal state. Let me share with you a case that I have always collected, which is worth thinking about. To be honest, I really like to read case studies rather than books, because books are too perfect. This case is a real estate project in Hong Kong that Ogilvy & Mather Qatar Phone Number List operated many years ago - Discovery Bay. Discovery Bay is a real estate in Lantau Island, Hong Kong. After years of development, Hong Kong people know that it is a good place like a paradise - the air is very good, there are beaches, first-class greenery, and complete facilities, especially suitable for family life. Desire comes first, product demand comes last! However,
Discovery Bay has a disadvantage - the location is relatively remote, that is, the location is not very good, and the appreciation potential is not large. Therefore, even if Discovery Bay was doing well in all aspects, even if the initial down payment was Qatar Phone Number List almost zero, it still did not sell well at that time. You must know that after the Asian economic crisis in 1997, Hong Kong's economy has been declining, 40,000 households have negative assets, people are very pessimistic about the future, they are full of fears about the property market, Qatar Phone Number List and the real estate transaction volume has dropped significantly. Economic benefits and room for appreciation must be the most valued by Hong Kong people. Therefore, for Hong Kong people who value investment, the house in Discovery Bay is not the first choice, nor is it a reasonable Qatar Phone Number List choice for them. The sales target of Discovery Bay is a middle-to-upper-class family of three in Hong Kong. Although they have some economic strength, they are more cautious and pay more attention to the appreciation space of the house in such a big environment. Everyone is waiting, waiting for the economy to pick up and for the property market to stabilize.