The main advantage of offline education lies in the shaping of learning atmosphere and interactivity. For most ordinary students who are not very interested in learning, have low self-discipline, and are easily distracted, offline Panama Phone Number List education is still the best solution (during the suspension of classes, Dingding was graded by many students in stages. The five-star thing once again proves the problem). The main advantages Panama Phone Number List of online education are convenience, resource sharing of famous teachers, and it is easier to automatically complete the push of personalized teaching resources by relying on big data analysis and AI technology. For students who are more motivated to learn, online education Panama Phone Number List provides a more luxurious boost at a relatively low cost. Therefore, purely from the perspective of learning effect, the best combination is: the main course is conducted offline; the assessment and auxiliary courses (preview, review, extension courses, etc.) are delivered online.
At present, many students (especially K12 students and students receiving language training) have begun to use both online and offline Panama Phone Number List training products to solve this problem. However, due to the reported offline and online tutoring The classes do not belong to the same institution, so the content, progress, teaching Panama Phone Number List methods and standards are often incompatible; the student's learning burden has doubled, but the learning effect of 1+1>2 has not been achieved. How to use the same set of products to provide a complete closed loop of students' online and offline learning needs at the same time is the core of the educational product OMO. 0 From the perspective of customer acquisition Panama Phone Number List First, make a minimalist classification of common customer acquisition channels. Common online customer acquisition channels: SEM, SEO, online media promotion (traffic procurement), corporate self-media matrix, small programs/gadgets, etc. Common offline customer acquisition channels: offline media promotion, ground promotion, exhibitions, etc.
Customer acquisition channels that can be done individually or online and offline together: BD, distribution, community marketing, etc. When the Internet was just emerging, the cost of online customer acquisition was much lower than offline customer acquisition, and the first batch of online educational institutions became pigs in the wind with an Panama Phone Number List extraordinary expansion speed. Afterwards, as waves of traffic dividends such as Weibo, WeChat, Mini Programs, and short videos were continuously divided up by homogeneous but wealthy education companies, the cost of acquiring customers through online channels was catching up. Finally Panama Phone Number List today, the online and offline promotion costs are basically the same, and no one has a clear advantage. The customer acquisition channels are all network-wide integration, and the competition can only be who can identify the "bullseye" and balance of their own channel group faster and more accurately, and constantly promote their "North Star Indicator".