Forum Posts

sherminsathi6
Apr 03, 2022
In General Discussions
Our twilio sendgrid account, authenticated your domain, added a dedicated ip address, and started sending. Now you wonder how you can dive a little deeper into analyzing your email events and read the story behind the numbers. As an integration engineer on the twilio sendgrid team, I've spoken with hundreds of customers who know what metrics they want to track but aren't sure how they can use the tools available in twilio sendgrid. In this article, I'll explain how you can organize your email analytics using unique categories and arguments, and the benefits and limitations of these tools. Prepare your email data before you start with unique arguments and category tracking, it's important to decide how you're going to organize company mailing list your data and what metrics you're going to rely on. Here are some tips to get started. Segment your target audience different email types provide very distinct performance metrics. So deciding how you want to segment your audience is the first step in determining which tools to use in sendgrid. Are you sending marketing or transactional emails? Are you sending a batch of emails for an upcoming trade show? Is this a lead generation webinar? It is important to determine your target audience from a content and analytics perspective. For example, you might want to segment your webinar emails among the 100,000 welcome emails that were just delivered. Determine your preferred messaging metrics before you can slice and dice data with unique arguments and categories, you'll need to decide what a successful email campaign looks like. Are you going to look at the open rate or the click rate? Do you take the delivery rate into account? If you haven't figured out what metrics you're looking to assess for performance,
0
0
3
 

sherminsathi6

More actions