Almost every business uses email to build relationships with their customers, so it's getting harder and harder to increase conversions. In this article, we'll show you 11 email marketing tips you should use to improve your business results. Marketing channels come and go, but email campaigns retain a reputation as the most popular tool for promoting business. Individuals and businesses have been using messaging platforms for over three decades already, but that doesn't stop them from growing steadily . According to the 2018 report, there are nearly four billion email users worldwide . This means you can reach more than half of the world's population using a single marketing channel - a business advantage that no one could even imagine just a few decades ago. Emails not only guarantee global accessibility but also bring you many other privileges. They can help you: Building Professional Authority Maintain relationships with customers Launch campaigns at a lower cost Analyze target audiences Increase website traffic Increase sales and revenue . That's not where the benefits of email campaigns end, but it's more than enough to convince you to keep investing in this branding channel. However, the fact remains that almost all businesses use email to build relationships with their customers, so it is becoming E-Commerce Photo Editing Service increasingly difficult to increase conversions . You have to use the advanced techniques if you want to overcome the obstacles and surpass your competitors. In this article, we'll show you 11 email marketing tips you should use to improve your business results. Let's look at it! 1. Grow your subscriber list Do you already have thousands of email subscribers and think that's enough to make your email campaigns successful? This way of thinking is wrong because you don't want to set limits and prevent your subscriber list from growing even longer . The chances of increasing sales results increase with each contact you add to the list, so remember to keep building new lead magnets. This includes a wide range of marketing features such as infographics, videos, webinars, e-books, checklists, white papers, cheat sheets, templates, toolkits and many more. Another important suggestion is to keep your signup forms simple and easy, letting subscribers fill out only the most important details. 2. Write catchy subject lines It's simply impossible to overstate the importance of subject lines to the overall success of your email campaigns. As the first thing subscribers see, subject lines can tempt them to open your messages or disregard them altogether. There's no magic formula to creating a great subject line, but there are things that make them great in most cases. Some of these features include humor,

As you know, many companies include contact information in the footer. These are critical elements when it comes to an address and a telephone number, especially on mobile. Why? It 's usable information: just one click to open an application that will manage the data (calendar, phone, browser) Display space is reduced . The problem is often the graphic rendering , between unsightly blue links and random underlining. You can intervene with small workarounds to overcome these graphical differences, breaking some rules with the HTML code. As for the phone number , it's simple: since the anchor tag allows a phone number to be defined using such in the href property, add the phone number without spaces or separator lines. Rather, an address or date should be treated differently. For these, you need to define a class (address) that enforces the anchor tag to automatically insert the color within the client (color: #ffffff;). Above all, the underline, which is a default characteristic of each link (text-decoration:none;), must be removed. Note that both attributes of the address class have !important , which must be enforced by the client regardless of the property. Without it, there is no guarantee that the workaround will do its job. #5 Not cleaning abandoned or empty tags In pursuit of the goal of trying to keep the overall weight of the email to a minimum, pay attention to parts Image Masking Service of the existing code that no longer have content . Need an example? A <font> tag , perhaps with a series of inline styles, that contains no text. Nothing will be read from the email, however the tag continues to exist, making the email unnecessarily cumbersome. #6 Use unvalidated HTML Code Validation is a free application created by the W3C to help designers and developers verify Cascading Style Sheets (CSS). The W3C helps us by reporting errors and suggesting corrections . With this tool, it is possible to identify and correct larger structural errors. While it makes sense to have clean code that is as close to the W3C standard as possible, this is not always possible and companies are often forced to add a series of workarounds to the solid structure , a sort of fine-tuning that will extend the correct display to as many customers as possible. #7 Use images that are too heavy We all pay attention to how graphics are displayed in emails and how they impact recipients. All this care can however be canceled if the support, the email, is not taken into account. Especially since the bandwidth is not infinite: this is why avoiding the insertion of images that are too heavy is essential.

Taking full advantage of the most profitable occasions of the year, including Black Friday, Christmas holidays and seasonal sales, is a hot topic. But what can we do to keep selling, even during the flat months? Here are 5 practical tips! Black Friday, Cyber ​​Monday, Christmas, New Year, Epiphany and Winter Sales: November to February are the busiest time for business. These months are considered the most profitable in years, so businesses are racing to take full advantage of them and grab the top spot in consumer buying preferences. The record $789 billion reached by the US market alone during this crucial period last year - about 30% of overall 2020 profits - was no coincidence. After this grueling run, it's time for businesses and consumers to catch their breath and get back to a slower trend. However, to remain flexible and not undermine the gains, it is important to take advantage of this calm period and make the most of these months of stagnation. And here you are with 5 email marketing strategies to keep sales steady during the so- called slow months . 1. Capitalize on non-traditional events and holidays with themed email campaigns The Christmas season, occasions like Black Friday and seasonal sales represent a great opportunity Image Masking Service for two reasons. First, they give businesses a valid reason to send themed email and SMS campaigns . Second, they give recipients a reason to open the messages that flood into their inboxes because they know that limited-time coupon codes and promotions are there. Let's not forget that the sense of urgency and the charm of the not-to-be-missed opportunity relies on the cognitive biases that guide most of our purchasing choices, As we have already highlighted in this article. So, the first tip for increasing sales throughout the year is to spot and take advantage of non-traditional holidays, world days, and lesser-known events that may fit your type of business. Create thematic email campaigns and promote initiatives and discounts to increase the interest and responsiveness of your contacts, as well as to facilitate conversions. Example If your business belongs to the Food & Beverage sector, why not take advantage of less traditional recurrences such as international themed gastronomic days? These are now very frequent and so varied that they can adapt to any company. Promote special menus, design emails with attractive graphics for the occasion, and offer discount codes or launch initiatives, as in the following case:

The Three Es of 2021 Email Design: Essentiality, Emotion, and Balance Minimalism and simplicity of color too Fonts take center stage, between bold and XXL sizes The images become more and more tangible, real and alive In summary Color, fonts, images and style: what does 2021 have in store for us in terms of the hottest trends and elements in these macro email design categories? From minimalism and neutral color palettes to increasingly big and bold fonts, this year we'll see a combination of trends that all share the same motto: creativity. Grabbing recipients' attention in crowded inboxes was the toughest test of 2020 for 42% of marketers, and according to 23.7% of businesses, design and visual content is one of the most great challenges. These two statistics are by no means contradictory: email design is one of the key tools for standing out in inboxes, and focusing on the visual impact E-Commerce Photo Editing Service of a message is undoubtedly an effective strategy. to drive opens, clicks, and conversions . So let's take a look at the latest trends in email design to understand how to keep up with the times and what to expect in inboxes in the coming months! The Three Es of 2021 Email Design: Essentiality, Emotion, and Balance Essentiality Minimalism is reconfirmed as a dominant trend in 2021 email campaigns. An essential style creates less distraction for the reader and gives the message an orderly and clear presentation , making the action to be taken and the purpose of the message immediately obvious. . When choosing this type of style, the biggest challenge is managing to be creative and gain recognition in an inbox while keeping it simple.