B2B content marketing is the process of creating and promoting content that appeals to businesses who are your target customers.
The goal is simple: use content marketing to drive more traffic, acquire leads, and generate sales for your business.
Now, here’s the thing: there is no one right way of doing content marketing. Depending on their goals, resources, target audience, and so on, different companies do content marketing differently.
In this post, we’ll share some inspiring B2B content marketing examples, why they’ve done well, and how you can replicate their success.
Shopify’s Free Tools
Slidebean’s YouTube Channel
MeetEdgar’s Podcast Strategy
First Round - The Review
1. Shopify’s Free Tools
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Number of referring domains: 2,940
Estimated organic traffic: 372,000
Number of keywords the tools rank for: 46,400
Shopify is an ecommerce platform that helps businesses sell online. As of June 2019, more than 800,000 companies use the Shopify platform.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Why are they doing so well?
According to their Senior Global Content Marketing Lead, Mark Macdonald, Shopify has invested heavily in content marketing since the beginning.
When you visit Shopify’s website, it is clear that they’ve gone the whole hog. They’ve invested in almost every type of content marketing: blogging, podcasting, free courses, free guides, etc.
1 shopify content marketing
There’s a lot we can learn from Shopify’s content marketing strategy. However, I want to bring attention to one particular aspect of their content marketing: free tools.
Shopify offers over 20 free tools for their prospects and customers.
Here are a few of them: