SEO vs content marketing We see this adversarial mentality all the time in digital marketing. SEO vs. PPC. Local vs organic SEO. SEO vs content marketing. SEO vs. social. Smart digital marketers don't think like that. All channels have a role to play, and the best strategies are often those that strategically integrate channels in ways that support each other. This is certainly the case with SEO and content. SEO helps get your content and business known to more people. Content marketing helps you build your authority and improve your SEO. Think integration instead of silos, and all of your marketing will thank you.
SEO strategy and content marketing So, to quickly recap here, we have the following strategy to help drive more traffic to your own site content. 1. Create great content 2. Promote this content with: sensitization Digital PR guest blogging Strategically, it's relatively simple. You must be realistic and patient. If your content ranks well in organic search, it can be jewelry photo editing service a huge win, but it won't be quick or easy. This is marketing aiming for the moon! SEO and content marketing caveats This approach will not suit all businesses or all situations. If you're a small, local plumber looking to bring in several new clients each week, then the effort of producing plumbing content that ranks well in Google probably isn't worth your time.
You would be better served doing PPC, SEO and local SEO. You can also take a more targeted approach to content marketing using social media advertising. If you have a scalable business model and are not geographically bound, nothing will be more scalable than a combined content and SEO marketing strategy. You'll be able to drive more awareness and engagement - without rapidly increasing costs - by reaching a more diverse and geographically larger audience. Remember that SEO isn't always the right approach if goals, budget, or timescales say otherwise. But if you don't start now, you'll fall further and further behind, and when