Creating “empty” spaces, giving a clean and elegant image. How a website and the correct use of color speaks of your brand . Color psychology. White black elegance, sophistication, seriousness, luxury. The color black speaks of all this. But, what company is capable of flooding the entire web with black? Well, few, because it has also been historically related to the color of death and this does not entirely convince large companies. Another drawback is that E-commerce Photo Editing the human eye reads dark text better on a light background than the other way around . There are advertising and design agencies that do use this color to stand out from their competitors and that is what we are going to explain below.
Don't let the psychology of color limit you! Color theory, however, is part science and part art. Just because a color is generally associated with a particular feeling or mood doesn't mean it can't be perceived in other ways by combining it with different colors , altering the exact hue, or varying the way it's used among other design elements. . It is also the designer's job to understand what the company's objective is and to play with color, create variations, different shades, always respecting the company's philosophy. We have given you the example that red is used by many automotive companies but if you suddenly give it a green, yellow or violet color, nothing would happen.
In other words, it can be beneficial because you are setting yourself apart from your competitors, making your brand easily memorable among others. Do a study of your competitors and stand out capture the websites of your competitors and review the colors they use, this is the best way to make sure if we are making an original design within the sector or if on the contrary we are repeating the old boring structure that everyone else uses . Make every design you make memorable. Apply the 60 – 30 – 10 rule if you are not very clear