With so many call tracking tools on the market, in addition to evaluating attribution, reporting, and communication features, you'll also want to look at pricing. While it might be tempting to head to the cheaper end of the spectrum, the truth is that cheaper isn't always better. Opting for a cheaper call tracking solution upfront can end up costing you more in the long run. Here we break down the pitfalls of the cheap route and outline what a little expense can get you in the world of call tracking. 3 pitfalls of cheap call tracking tools When you go for the lowest cost on the market, you may inadvertently lose a lot of call tracking features. Features and data storage options are discontinued when you opt out of app integration and unlimited data storage options.
Loss of features and functionality Instead of managing all aspects of source tracking, visitor tracking, team performance, and operational reporting from a single dashboard, inexpensive call tracking tools can force you to switch between apps to Employee Email Database find and review data. Cheap plans include basic features, such as keyword tracking and integration with web analytics tools like Google Analytics. Because they often lack application integration and data storage, low-cost plans lead to reduced productivity. Reduced productivity Navigating between platforms to aggregate complex data is inefficient. Teams can't be as productive when they can't track access data storage or streamline workplace efficiency. According to research conducted by Pega, which focused on the implications of workforce intelligence on technology and employee productivity, the average employee switches between 35 mission-critical applications more than 1,100 times per day. »While cheap call tracking tools might let you sync call queuing and recording and enjoy very basic app integration, you miss out on the more complex features that let you aggregate data on the platform to analyze the performance of your marketing campaign.
Lack of customer service and ongoing support With a cheap tool, you might not get the support you need, including ongoing support as your business grows. Without live communication, live rep contacts, and collaborative user forums, it can be difficult to troubleshoot or optimize features including call tracking metrics and IVR effectively. Call tracking tools with robust customer service and ongoing support keep the lines of communication open so you're never left to troubleshoot issues on your own. Use email, chat, and phone support to help you set up, implement dynamic tracking numbers, and customize the app to your individual needs. A Better Alternative: Complete Call Tracking Solutions The good news: Complete call tracking solutions handle all your call tracking needs in one place. Choose from affordable solutions that pay dividends as you increase productivity and integration capabilities. When looking for call tracking tools, here are some of the key features and functionality you should look for.