I believe everyone has noticed some time ago that the news of layoffs at the two largest factories in China has been trending on Weibo.
According to some reports on the Internet, some email list say 30% of layoffs, some say 10%-20%, but no matter how many, according to their employee base, it is not a small number of layoffs.
Indeed, today's Internet environment is not as good as it used to be. I still remember that as early as 20 years ago, some people began to say that the Internet industry encountered a cold winter period.
Coupled with the epidemic, many Internet companies have implemented open source and reduced expenditure.
Unexpectedly, after 22 years, many big factories have begun to not recruit people, and even many students have been "graduated" from big factories.
Many students complained that it was very difficult for them to change jobs this year. Most of the positions on the recruitment software were posted and there was almost no reply. The interview pass rate was also very low.
This situation is actually expected. After all, there are more monks than porridge, and UI or interaction positions receive at least hundreds of portfolios a day. I often think about how to design if I am an interviewer A collection of "one-size-fits-all" works stands out.
1. Introduction to the article
I believe that experienced design students have noticed that most of the UI/UE portfolios on the market have a common problem. They all look the same, just like changing their name in the same plastic surgery hospital and claiming that this is their own. "One-of-a-kind" portfolio.
This kind of self-deception might be able to get through a few years ago when the design market was still in a blue ocean, but today’s reality is that an interactive job recruitment can receive at least hundreds of portfolios, and the interviewer needs It is no doubt that it is as difficult for you to choose the real Leehom Wang among Li Zhiting, Wang Leehom and Pu Bajia.
After all, most of the portfolio layouts today are a series of fixed processes such as [product background], [information architecture], [competitive product analysis], [user research], [prototype display], [design specification], [interface display] and so on. , After reading it, there is nothing that the interviewer can remember.
The most terrible thing is that those so-called competitive product analysis and user research modules can be applied to any portfolio, and they cannot reflect the uniqueness of the product/project at all.
Of course, I can also understand that many students have already discovered this problem, but they have been unable to jump out of this wall, because as interaction designers, our work does involve these links. may backfire.
So today I would like to discuss with you how to use product thinking to write a "popular" B-side portfolio in the form of stories, hoping to help you get out of the fixed thinking and write a portfolio of your own (don't ask for What is only for the B side, because I will only do the B side!).