likely to receive olive branches from capital investment. As the popularity of podcasting increases, brands will have a clearer understanding of this market, and the commercialization of mid- and long-tail podcasters will also usher in a wave of growth. Under the trend of "ear economy", who is the last king? 04 Seize large and small screens other than mobile phones, smart speakers and car music continue to grow It is a consensus in the industry that the demographic dividend of the mobile Internet is exhausted. For online music platforms, looking beyond mobile phone screens to smart speakers, wearable devices, car music and other large and small screens will bring a new round of growth to itself.
According to a report by market research firm Canalys, the global shipments of smart speakers in the first half of 2020 were 48 million units, of which 13.63 million smart speakers with screens were shipped, accounting for 28.4%. Among them, Baidu's Xiaodu sms marketing service speakers ranked third with 8.63 million shipments, behind Amazon and Google's overseas giants, Ali's Tmall Genie ranked fourth with 7.56 million shipments, Xiaomi's Xiaodu ranked fourth. Ai speakers ranked fifth with 6.43 million shipments.