And that those who have been less successful Consumer Email List are more likely (67% of them) to advertise based on data cohorts. About the adoption of machine learning to drive customer insight and a scalable digital strategy, it is revealed that Consumer Email List there is a high percentage of brands (50%) that are implementing it. Regardless of their level of success in the past year, most marketers believe their companies have embraced a data-driven Consumer Email List digital strategy . In addition, 91% of them express confidence in their privacy practices.
Although in some groups, more than 30% Consumer Email List of them, they lacked a single view of the customer and therefore have less robust Consumer Email List trust. And regarding the trends in the sector for 2022, the panel's experts have highlighted that next year will be marked by the greatest implementation of the single view of the customer in Consumer Email List organizations by the end of 2022.
In addition, CDPs have become a barometer Consumer Email List of success as DMPs near extinction . And that this circumstance demonstrates that marketers who are achieving better results have already begun to migrate towards solutions that allow them to Consumer Email List take advantage of their own data sets before the future without cookies occurs. Lastly, marketers are becoming more confident about data privacy. Since most of them consider Consumer Email List that their companies have already crossed the bridge of privacy in their organizations.