So new media operation may be content operation, but content operation is not necessarily new media operation! In terms of whatsapp database operation, content operation is actually content + operation. The former requires you to be a copywriter, while the latter requires you to understand operation! Some people often confuse the two positions of "copywriting" and "content operation", but in fact, there is still a big difference between the two. The former whatsapp database requires you to write content that impresses users, while the latter requires you to know how to operate content according to platform characteristics in order to better push it to users! 2. The core of content operation .
The essence of content operation is actually a "sales"! It's the process of selling what we want to say to the other person. It's just that our tools are all forms of content. To sum up a sentence jokingly: Content that does not sell well is not good operation! What are the core skills of a salesperson? The communication power of the bright whatsapp database tongue lotus? Interpersonal manpower? Anti-stress? No, it is actually an insight into the user, and the preparation is an whatsapp database insight into the user's needs! Content management too! We must first understand our users and gain insight into their needs.
After understanding their needs, we know where to start to "break" it. The next step is the second step, which is to use your control whatsapp database over the content to attack point by point, or to attack multiple points. And this kind of mastery doesn't just require you to be highly skilled with the content, maybe it only requires 30% of your expressiveness. You also need to consider, in the "environment" the user is in, what kind of wording or content whatsapp database will maximize the user acceptance and ultimately achieve the purpose you want, and other factors to consider. All in all, it is to maximize persuasion.