If you have a recognizable brand name, using it in the subject line can help to remind people of why they wanted to buy from you specifically. When using these formulas, try to weave in the product and your brand name. Complete your [Product] purchase at [Brand Name] Your [Product] is waiting in the [Brand Name] store. Complete your [Brand Name] purchase Your [Brand Name] items are in your basket 7. THE ‘LITTLE NUDGE’ SUBJECT LINES Every audience is different.
For some businesses the clear, to-the-point ‘Forgot Something’ subject lines that lean into the assumptive close technique will work perfectly. For other businesses, you might want to be a little less blunt and give your shoppers their purchases. Once Telemarketing list a product has been added to a basket, the shopper has done the hard work. They've: Researched the product Decided what they wanted Made a commitment. Sometimes, they just need a reminder to get them over the finish line. That’s exactly how Virgin Atlantic approaches its abandoned cart emails.
The subject line ‘You’re nearly there’ reminds the shopper that they’re only a few steps away from booking their dream trip. Screenshot showing an email ‘LITTLE NUDGE’ SUBJECT LINE FORMULAS With this style of subject line. You’re looking to be a little more subtle than some other styles we’ve discussed today. Try to focus on the positives from the shopper’s perspective: They’ve already done most of the work Checkout will only take a few minutes Rewards if they complete checkout (a dream holiday, looking great at a party in their new clothes, etc.)